Ipad Mini Target Market Essay Example for Free

Ipad Mini Target Market Essay Mini Target Market Apple’s target markets are middle to upper class consumers who have shown an interest in computers and have disposable income which makes them willing to pay more for an Apple product. These consumers enjoy using the latest technological advances through the use of their computers and other related devices. These consumers also enjoy downloading music and playing video games. These consumers also use Apple computers while working, such as professionals in the field of fine arts. This includes students and business people from 18 to 35 years old who are creative, fast-paced work environment. Market Demographics Apple profiles its customers for its geographic, demographic, psychographic, and behavior. Geographic Apple serves its main markets in countries that include the United States of America, Europe, and Japan. The company’s headquarters is located in Cupertino, California and it also has various offices and partners across the globe: Belgium, Australia, Denmark, Korea, India, France, Germany, Japan, China, Philippine, Taiwan, Singapore, Ireland, Italy, Sweden, Norway, Canada, and South Africa. These countries account for thousands of people who need Apples electronics and accessory products. Demographic Middle to High Income Male and Female 18-35 year old Technologically Savvy Students and Business People * Typically from California since the highest sales are in the U. S. iPhone/iPad facts 50% of users are under the age of 30 15% of users are students Apple stores are actively used by Macintosh users Email is the most commonly used features of the iPhone 0% of users browse the internet Compared to previous Smart-Phones, users’ engagement is 60% more Psychographic Staying on track with emails and news is important Entertaining is very important This person is creative, artistic, a nerd, a geek, wealthy, savvy, and professional They read the following magazines and newspapers.

The Salton Sea Essay -- Geography

The Salton Sea Introduction The Salton Basin , a below-sea-level depression which extends on the north from Palm Springs , California, to the Gulf of California , in the south. The Salton Sea has undergone historic cycles of filling with water and later drying up. The most recent predecessor to the Sea, that being Lake Cahuilla , last filled this area between 300 to 500 years ago and at one time had a surface elevation above sea level. In 1905 the flooding of the Colorado River was accidentally diverted into the Salton though and thus the Salton Sea was born. When the Colorado River floods retreated in 1907, the surface elevation of the Salton Sea slowly began to drop until the 1930ï ¿ ½s when agricultural drainage from the Imperial and Coachella Valleys sustained its level. Soon after , this Sea was turned into a state recreation area, wildlife refuge and a sport fishery. To this day, agricultural drainage and run-off is the major source of water inflow to the Salton Sea. When it was Healthy When the Sea was healthy it, drew recreationists from all around and was a popular sport fishing site. The marine level of salinity made it a great place to race boats and allowed for the introduction of salt water marine life. With all this attention the north side shore line soon became the Salton Sea State Recreation Area . Not only was this area attractive to people , but it was soon populated by birds and turned into a critical link for flocks of migratory birds along the Pacific Flyway. As a result , the Salton Sea National Wildlife Refuge was established on the south end of the Sea in the 1950ï ¿ ½s.(The Salton Sea Authority and the Bureau of Reclamation , 1997) Current Conditions Today the Salton Sea contains 7.3... ...tm 4. Hunter, Duncan & Lewis, Jerry & Brown, George &Calvert, Ken(1998).Speaker Gingrich, Mary Bono join Salton Sea Task Force in unveiling "Sonny Bono Memorial Salton Sea Reclamation Act". Congressional Salton Sea Task Force. 5. Kellert, S.R. and E.O. Wilson, editors. 1993 The Biophilia Hypothesis. Island Press, Washington, DC 6. NEPA. 1998. The NEPA Fact Sheet. Online. Available http://www.gsa.gov/pbs/pt/call-in/factshet/0397/03_97_9.htm 7. Salton Sea Authority and Bureau of Reclamation .1997. The Salton Sea : Opportunities and Challenges. A brochure. 8. Taylor, Dan. 1998. Audubon Society Inspired to Action by Bird Die -offs . 17 Jan. 1998 . E-mail . Available bkus@sunstroke.sdsu.edu 9. The Salton Sea Authority and the California State Water Commission presentation of : Salton Sea Symposium II - various speakers. The Salton Sea - January 1998

Product Life Cycle- 4p’s vs 4c’s

Why do 4ps now being changed to 4cs? Marketing always was known with the Marketing mix or 4Ps which are: * Product  Ã¢â‚¬â€œ It includes your entire product or service related activities. Like product design, product  development, variety, quality and branding etc. * Price  Ã¢â‚¬â€œ You have to set the price of the products for customers considering discounts and credit – debit policy. * Place  Ã¢â‚¬â€œ It includes activities related with the distribution of your product or services like your various  distribution channels  and inventory etc. Promotion  Ã¢â‚¬â€œ It includes  promotion  related activities that advertising, personal selling and public relations etc. But since the traditional outbound marketing is shifting to inbound marketing with the increase of social media the 4Ps are turning or shifting to the 4Cs. Consumer – It is about the Consumer and not really the product anymore. A product should be innovative to meet various needs within a sin gle product. We don't sell products or services but we sell solutions to certain problems/needs our customers have. As such, it is of the utmost importance to know how much the customer values your solution.Cost – Cost to match the consumers needs. Price is merely an aspect of this C. Additional factors could be the cost of coming to the store, and possibly even a cost of conscience. Convenience – Convenience of place to buy like on the internet. The question is not where to place your store, but â€Å"how† your different customer-types would like to buy. This could be a physical store in the street, but it could be an e-shop too. Moreover, within this choice of Place, there are different factors such as: is the buying process easy and straightforward enough? Which process appeals to your audience?Communication – Communication to engage the customer and build relationships rather than pushing a message. The latter sounded a bit like one way traffic, while the emphasis these days is clearly on interaction. I mean, look at the success of social media in the communication strategy! Reasons to change to 4cs: * The 4 C's can be considered an evolution of the 4 P's. Everyone who ever had a marketing training got in contact with the 4 P's, but I strongly believe that today, working with the 4 P's can actually be a risk for your company because they are too product-oriented. This risk is that because companies are often too product-oriented, they miss out on certain opportunities. The mission of your company is not selling product X or delivering service Y, but providing a solution to a problem that your potential customers are facing. By changing towards a better customer-orientation, it will be easier to adapt to certain changes in your market. How to implement strategies using the product life cycle? Introduction Stage * During the introduction stage, a product is new and unknown to consumers.It is necessary, therefore, to use an active strategy in an attempt to win over new customers. * Although there is usually little competition during this stage, the market is not fully developed. * A marketing strategy needs to not only make consumers aware of the product, but also convince them that it fulfils a need for them. * Revenues are typically low or negative during this stage, so firms need to be prepared to spend money on their marketing strategy now for future gains. Growth Stage * During the growth stage of the product life cycle, products become better known to the public. Consequently, it is not necessary to expend as much effort and resources on developing product awareness. * Firms also benefit, during this stage, from increased production levels, which results in economies of scale. * During this stage, however, competition typically increases, making price competition an important component of a marketing strategy. * At this stage, most firms will use the strategy of reducing prices to remain competitive, wh ile retaining their profit margins by reducing advertising spending and benefiting from more fficient production. Maturity Stage * The maturity stage of the product life cycle occurs when the market becomes saturated. * At this point, production costs are further reduced through economies of scale and experience, but competition leads to a significant reduction in profits throughout the industry. * There are two strategies typically employed in order to maintain profitability during the maturity stage; firms can either differentiate their brand through marketing or introduce new features to the existing product.Decline Stage * At the decline stage, sales either decrease or stabilize. * If demand decreases, this will, typically, result in significantly lower price margins, often making it impossible to make profits from the product. * At this point, firms that cannot make profits will usually discontinue their product and focus their efforts on other offerings. * Firms that can produ ce the product at a profit will normally market them as a commodity, spending little on marketing and pulling in small profits on slight margins. Product Life Cycle- 4p’s vs 4c’s Why do 4ps now being changed to 4cs? Marketing always was known with the Marketing mix or 4Ps which are: * Product  Ã¢â‚¬â€œ It includes your entire product or service related activities. Like product design, product  development, variety, quality and branding etc. * Price  Ã¢â‚¬â€œ You have to set the price of the products for customers considering discounts and credit – debit policy. * Place  Ã¢â‚¬â€œ It includes activities related with the distribution of your product or services like your various  distribution channels  and inventory etc. Promotion  Ã¢â‚¬â€œ It includes  promotion  related activities that advertising, personal selling and public relations etc. But since the traditional outbound marketing is shifting to inbound marketing with the increase of social media the 4Ps are turning or shifting to the 4Cs. Consumer – It is about the Consumer and not really the product anymore. A product should be innovative to meet various needs within a sin gle product. We don't sell products or services but we sell solutions to certain problems/needs our customers have. As such, it is of the utmost importance to know how much the customer values your solution.Cost – Cost to match the consumers needs. Price is merely an aspect of this C. Additional factors could be the cost of coming to the store, and possibly even a cost of conscience. Convenience – Convenience of place to buy like on the internet. The question is not where to place your store, but â€Å"how† your different customer-types would like to buy. This could be a physical store in the street, but it could be an e-shop too. Moreover, within this choice of Place, there are different factors such as: is the buying process easy and straightforward enough? Which process appeals to your audience?Communication – Communication to engage the customer and build relationships rather than pushing a message. The latter sounded a bit like one way traffic, while the emphasis these days is clearly on interaction. I mean, look at the success of social media in the communication strategy! Reasons to change to 4cs: * The 4 C's can be considered an evolution of the 4 P's. Everyone who ever had a marketing training got in contact with the 4 P's, but I strongly believe that today, working with the 4 P's can actually be a risk for your company because they are too product-oriented. This risk is that because companies are often too product-oriented, they miss out on certain opportunities. The mission of your company is not selling product X or delivering service Y, but providing a solution to a problem that your potential customers are facing. By changing towards a better customer-orientation, it will be easier to adapt to certain changes in your market. How to implement strategies using the product life cycle? Introduction Stage * During the introduction stage, a product is new and unknown to consumers.It is necessary, therefore, to use an active strategy in an attempt to win over new customers. * Although there is usually little competition during this stage, the market is not fully developed. * A marketing strategy needs to not only make consumers aware of the product, but also convince them that it fulfils a need for them. * Revenues are typically low or negative during this stage, so firms need to be prepared to spend money on their marketing strategy now for future gains. Growth Stage * During the growth stage of the product life cycle, products become better known to the public. Consequently, it is not necessary to expend as much effort and resources on developing product awareness. * Firms also benefit, during this stage, from increased production levels, which results in economies of scale. * During this stage, however, competition typically increases, making price competition an important component of a marketing strategy. * At this stage, most firms will use the strategy of reducing prices to remain competitive, wh ile retaining their profit margins by reducing advertising spending and benefiting from more fficient production. Maturity Stage * The maturity stage of the product life cycle occurs when the market becomes saturated. * At this point, production costs are further reduced through economies of scale and experience, but competition leads to a significant reduction in profits throughout the industry. * There are two strategies typically employed in order to maintain profitability during the maturity stage; firms can either differentiate their brand through marketing or introduce new features to the existing product.Decline Stage * At the decline stage, sales either decrease or stabilize. * If demand decreases, this will, typically, result in significantly lower price margins, often making it impossible to make profits from the product. * At this point, firms that cannot make profits will usually discontinue their product and focus their efforts on other offerings. * Firms that can produ ce the product at a profit will normally market them as a commodity, spending little on marketing and pulling in small profits on slight margins.

Better Teaching Through Provocation Essay

The quest for an effective pedagogy differentiates the teacher from the researcher. Within the humanities and social sciences, we are constantly confronted with the challenge of communicating complex material in a novel and effective manner. Active teaming is bolstered by an approach that emphasizes creative problem solving, and critical thinking. And active learning often begins with a question. Despite those techniques, philosophical inquiry can sometimes lead to esoteric, pedantic, or even banal approaches to teaching that leave the neophyte intellectually lost or detached from the learning process. As a discipline, philosophy itself is intrinsically provocative. In the spirit of Nietzsche’s infamously provocative style, the use of stimulating techniques in teaching introductory college courses can be immensely beneficial. Goals of Provocation The goals of provocative teaching are grounded in a conceptual framework of critical thinking as well as in an understanding and appreciation of the many psychological processes that influence mental life. The teacher’s strategy should be designed to provoke or pique students to think; that is, to analyze the grounds of their beliefs, which can be directly applied to their personal lives. Stirring questions and statements should challenge (and respectfully critique) the method and rationale by which students arrive at conclusions and reexamine the grounds for their beliefs and attitudes. Guiding Principles Guiding principles in formulating provocative teaching techniques as follows: 1. Orient the technique toward the entire class, not just one student. 2. Allow an appropriate pause time for class response.  3. Respond to all students’ responses. 4. Validate and confirm student attempts to respond or offer an explanation. 5. Use the discussion to launch into a formal presentation of the material or to augment existing didactic strategies. Classroom Examples Provocative techniques combined with systematic questioning may be applied arbitrarily to any topic. Through provocative systematic questioning, the student realizes that this type of reasoning is an informal fallacy based on an appeal to authority that became conditioned and serves as the grounds for his belief. It is better to focus questions toward the entire class, in a case like this, by focusing on one student, others join in to offer competing arguments or supportive rationale that are further examined by the class as a whole. That generally leads to an inclusive process rather than an exclusive centering on one student. Parenting and Corporal Punishment Students believed that corporal punishment was immoral. Most students believed it was morally acceptable, and some even made a case that it was immoral not to physically discipline children when they commit transgressions, because physical punishment teaches them morals. Provocative exercises may provide a personal utility for self-discovery that departs from the traditional procedures of pedantic pedagogy. Risk of Provocation When we examine controversial issues in class, we should be respectful of individual and cultural differences that may influence certain beliefs and practices, while we still maintain intellectual integrity. It should be a tacit assumption for students that acts of provocation are designed to bring rational and emotional constructs under the rubric of knowledge. No provocation should be executed merely for â€Å"shock value.† Because some students may feel intimidated by philosophical questions, the professor should try to be sensitive to the students’ cognitive acumen as well as their emotional development. Sometimes, students who are overly emotional, rigid, or vulnerable to a particular topic simply need to be reminded that the discussion at hand is only an object of intellectual investigation and certainly not a personal attack. Conclusion  We must find a method that suits our personalities and didactic styles. Instead of traditional lecturing, the combined use of provocative questions and statements that force the class to respond to a particular issue may have more impact and personal meaning than fort-formal approaches. Furthermore, the use of probing and systematic questioning gears students toward an introspective analysis of their personal beliefs, not only grounded in reason, but also linked to emotional and psychological motives that influence their perception of cause and effect. One will notice progress in their critical thinking skills over the length of the course. Rather than professing an impetuous position based upon unreflective conditioning, students offer more solid argumentation with developed rationale for their beliefs and attitudes.

L.A. CONFIDENTIAL MOVIE essays

L.A. CONFIDENTIAL MOVIE essays The Bad Cop I was not really interested in seeing LA Confidential since everyone I knew who went to see it had bad things to say-too long, too boring, too confusing. After watching the movie, I became very interested in the movie. Its rare to see a movie with great acting and a story that keeps me wondering whats going to happen next. LA Confidential is a crime-drama adapted from an infamous novel written by James Ellroy. Curtis Hanson directs the movie. The film looks and feels like what you might imagine LA to have looked like in the 1950s. The plot of the story is laid out through they eyes of Sid Hudges, a local publisher of a magazine called Hush-Hush. Hudges uses his magazine to publicize the private lifestyles of the well-known citizens of Los Angeles. The frame of the story is the tax bust of a mobster, which left LA wide open to organized crime. A mass murder in an all night restaurant turns into a case of missing heroin and high class pimps; corrupt cops; straight and gay s ex and blackmail and tabloid manipulation events. LA Confidential is a tale of cops more crooked than the criminals they bust. One particular cop, Bud White, is known for beating confessions out of suspects. Bud White is one of the main characters in the movie. This essay will be focused on the role of Bud White in LA Confidential. Throughout the movie Bud White is portrayed to have a personal hatred for women abusers. At the beginning of the movie, Bud and two other officers are seen sitting in a car, observing a man beating his wife. Officer White gets out the car, approaches the house, and then pulls the familys Christmas assortment off the roof. When the man comes outside to see what the ruckus is all about, Bud White immediately begins to beat him. Afterwards, Bud handcuffs the man to a rail. In another seen from the movie, Mr. White is seen leaving a bar. When Bud White exits the bar, he notices a women sitting in a car with two men....

Definition and Examples of Generative Grammar

Definition and Examples of Generative Grammar In linguistics, generative grammar is grammar (or set of rules) that indicates the structure and interpretation of sentences which native speakers of a language accept as belonging to the language. Adopting the term generative from mathematics, linguist Noam Chomsky introduced the concept of generative grammar in the 1950s. This theory is also known as transformational grammar, a term still used today. Key Takeaways: Generative Grammar Generative grammar is a theory of grammar, first developed by Noam Chomsky in the 1950s, that is based on the idea that all humans have an innate language capacity. Linguists who study generative grammar are not interested in prescriptive rules; rather, they are interested in uncovering the foundational principals that guide all language production. Generative grammar accepts as a basic premise that native speakers of a language will find certain sentences grammatical or ungrammatical, and that these judgments give insight into the rules governing the use of that language. Definition Grammar refers to the set of rules that structure a language, including syntax (the arrangement of words to form phrases and sentences) and morphology (the study of words and how they are formed). Generative grammar is a theory of grammar that holds that human language is shaped by a set of basic principles that are part of the human brain (and even present in the brains of small children). This universal grammar, according to linguists like Chomsky, comes from our innate language faculty. In Linguists for Non-Linguists, Frank Parker and Kathryn Riley argue that generative grammar is a kind of unconscious knowledge that allows a person, no matter what language they speak, to form correct sentences: Simply put, a generative grammar is a theory of competence: a model of the psychological system of unconscious knowledge that underlies a speakers ability to produce and interpret utterances in a language...A good way of trying to understand [Noam] Chomskys point is to think of a generative grammar as essentially a definition of competence: a set of criteria that linguistic structures must meet to be judged acceptable. Generative grammar is distinct from other grammars such as prescriptive grammar, which attempts to establish standardized language rules that certain usages right or wrong, and descriptive grammar, which attempts to describe language as it is actually used (including the study of pidgins and dialects). Instead, generative grammar attempts to get at something deeper- the foundational principles that make language possible across all of humanity. For example, a prescriptive grammarian may study how parts of speech are ordered in English sentences, with the goal of laying out rules (nouns precede verbs in simple sentences, for example). A linguist studying generative grammar, however, is more likely to be interested in issues such as how nouns are distinguished from verbs across multiple languages. Principles of Generative Grammar The main principle of generative grammar is that all humans are born with an innate capacity for language- and that this capacity shapes the rules for what is considered correct grammar in a language. The idea of an innate language capacity- or a universal grammar- is not accepted by all linguists. Some believe, to the contrary, that all languages are learned, and therefore based on certain constraints. Proponents of the universal grammar argument believe that children, when they are very young, are not exposed to enough linguistic information to learn the rules of grammar. That children do in fact learn the rules of grammar is proof, according to some linguists, that there is an innate language capacity that allows them to overcome the poverty of the stimulus. Examples of Generative Grammar As generative grammar is a theory of competence, one way to test it is with what is called a grammaticality judgment task. This involves presenting a native speaker with a series of sentences and having them decide whether the sentences are grammatical (acceptable) or ungrammatical (unacceptable). For example: The man is happy.Happy man is the. A native speaker would judge the first sentence to be acceptable and the second to be unacceptable. From this, we can make certain assumptions about the rules governing the order of parts of speech in English sentences (for instance, a to be verb linking a noun and an adjective must follow the noun and precede the adjective).

Due Process Essay Example | Topics and Well Written Essays - 250 words

Due Process - Essay Example The significance of due process to the United States criminal justice system is that it protects criminals from the government. Due process guarantees that no individual is deprived of their rights of life, liberty, or property without first begin given a chance to argue their own case (Morrison, 2008). If any of these aspects are at risk of being rid of, then due process is implemented, allowing them first a hearing or trial to determine their side of the case. Due process essentially goes along the lines of â€Å"innocent until proven guilty†; unless a person has been indeed proven guilty, they cannot be treated as something other than innocent, meaning that they are entitled to everything that the law offers them. While some states only allow due process to be implemented for people of the state, there are many other states that allow it to include individuals as well. Due process has helped many people in the criminal justice system hold on to their rights until a verdict has been set in their case. In a country that prides itself on freedom, the due process clause properly allows it in all